Escada, Please Switch to Cruelty-Free Couture !

info@de.escada.com, m@escadausa.com, viona.brandt@de.escada.com, sabine.eisenreich@de.escada.com, anna.ossenbach@de.escada.com, christina.pollack@de.escada.com, amira.saleh@de.escada.com, ingrid.pecher@de.escada.com, suzanne.salzberg@de.escada.com

Escada World Headquarters
Margaretha-ley-Ring 1
85609 Aschheim, Germany

ESCADA USA Headquarters
1412 Broadway, 9th Floor; New York, NY 10018


Dear Madam or Sir:

I also urge you to eliminate fur and fur-trimmed goods from your product lines, please asap. I cannot in good conscience purchase Escada designs while your company endorses the violent fur industry!

There are virtually no regulatory guidelines to protect animals farmed for their fur. At typical farms, caged animals are stacked in open sheds where they pace in feces and urine. Some perish from dehydration or starvation.

Wild animals normally travel miles each day, raise young, gather food, and express other traits. On fur farms, they resort to head bobbing, self-mutilation, infanticide, cannibalism, and other "coping tools."

Undamaged pelts are commonly derived via genital electrocution. With a metal conductor lodged in the animal's throat and an electric prod in his  or her rectum, the killer delivers a 240-volt blast of electricity. The electrical current only works as a paralyzing agent. The animal remains conscious for two or more minutes to endure an excruciating heart attack.

Other fur-bearers die by cervical dislocation (neck popping), lethal injection of pesticides or other junk chemicals, and asphyxiation from unfiltered carbon monoxide.

Animals trapped in the wild suffer no less. Those caught in leghold traps or snares may gnaw their teeth to the jawbone or chew off their feet to escape. Others languish on trap lines for days before trappers return to fatally club, stomp or drown them.

Indiscriminate trapping devices crush dogs, cats, deer, livestock and 2 to 10 times as many non-target animals. Endangered species are among the millions of "trash animals" dumped by trappers every year.

I urge Escada stores worldwide to choose cruelty-free couture. Please join Calvin Klein, Tommy Hilfiger, J. Crew, Ann Taylor, Polo Ralph Lauren, Stella McCartney, Vivienne Westwood, Todd Oldham, Marc Bouwer, and other popular designers that market sophisticated collections without real fur.

Yours sincerely und mit tierfreundlichen Gruessen,